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Strong club matrix

Helping clubs identify strengths and areas for improvement

The strong club matrix is a ‘club health check’ that can be used by clubs and committees alongside a Wales Golf Regional Club Development Officer. The Matrix, an online tool, helps to identify areas of strength and improvement around 9 key areas of the business including:

  • Governance
  • Participation
  • Marketing
  • Visitors
  • Membership recruitment & retention
  • Customer service
  • Compliance
  • Course rating
  • Course management


Clubs are able to look at their current position but also track improvement over time using the online tool. This also allows them to benchmark the clubs performance against a national average and plan effectively for the future.

Contact your regional club development officer for details on how to sign up to the matrix.